Social Media Marketing (SEM)

While the impact of social links (Twitter and Facebook) may be minor now, it's clear they will have increasingly powerful effects. To give you a specific real life example, if President Obama starts dumping links in his Twitter feed, those links will impact everyone's search, not just those that follow him.

Here are Bing's comments on how Social Authority is used -

"We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.With the focus on all things social, the fact that it's beginning to effect organic search comes as no surprise. It just solidifies exactly how important and main stream social media has become. Face it - we live in a social world now.

Is Social Media Right for You?

Although Social media, (Twitter, FaceBook, Linked In, You Tube) is hugely popular, but it is not the right fit for everyone. The whole point is its personal, individualized nature, and every company has different needs. Not only is there a time committment to making conversations, companies that have a product hard for customers to get excited about (such as septic systems) can’t rely on people to naturally want to link to their site. The same applies with social media – it’s social, which means that developing an interaction between the company and its consumers is key. If your intended audience isn’t likely to find you or engage you via social media, then creating a number of different profiles might be a waste of time. Being successful in social media and making it a useful resource to aid in your SEO, takes a lot of time and resources, and if you believe it is right for your company, Concept Design Group can help you create plan that meets your needs.